Email Marketing Consultants

Looking to hire a Email Marketing Consultant?

We have a small but incredible selection of expert email marketers who are members of the DMU. Combining copywriting and creativity with serious data analysis, each our members are able to maximise your open rates and increase conversions for your brand.

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Here's what we're most often asked by businesses wanting to hire a Email Marketing Consultant...​

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What does a Email Marketing Consultant do exactly?

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Broadly speaking email marketers focus on three main areas:

The first and most common is the day to day management of setting up and sending various email campaigns, analysing their performance and testing multiple variants to see how this impacts open rates and click through rates.

Second is looking at a brands email marketing more widely by understanding how data is collected, how it’s segmented and the journeys which someone is going through after they share their email address.

Thirdly, a good email marketing consultant will also be looking at your tools and systems to ensure that whatever emails are sent out work seamlessly across the business. This can involve complex technical work with different integrations (say between a custom CRM and your email marketing platform) or developing different automations (say triggering a discount email when someone abondons their basket over a certain financial value).

What channels do Email Marketing Consultants work on? 

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​The tools and channels which email marketing specialists use is varied. Every consultant will have their own individual suite. Broadly speaking, you can expect all email marketers to be familiar with the main email marketing platforms such as Mailchimp, Hubspot, Klaviyo etc.

However, no two brands are the same, so you can also expect email marketers to have the skills to learn and understand a brands own internal systems and how they can integrate with email marketing.

How much do Email Marketing Consultants charge? 

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​The prices that you would expect to pay vary enormously. This depends on several factors including the size of the mailing lists you currently hold, how easy or complicated integrations are with your systems as well as the frequency and complexity of your email flows.

In our experience you would expect to pay a day rate of at least £600 for a UK consultant although this could easily be higher.

While looking at the costs for hiring in a consultant you will also need to make sure budget is set aside for supporting them in their role. This will most often take the form of budget for developers to work on various integrations and automations. Plus, design and copywriting resource to work on the content of the emails which are sent out.

Want to contact a DMU Email Marketing Consultant? 

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All of the email marketing consultants listed here on the DMU are free to contact. The DMU does not take a cut or commission for any projects agreed between you and them. Click the profile of anyone who you think may be a good fit for your next project and head through to their website to contact them.