Nicola Paul

Meet Nicola

I have been a freelance Paid Search specialist for 5 years, with both in-house and agency experience prior to this. In this time I have worked across a range of sectors, paying particular focus to Retail, Travel and Healthcare, though I've enjoyed any opportunity to learn more about a new industry and how Paid Search can be of use.

The work I do ranges from one-off account audits to account creation and on-going management, and everything in between.

I like to get stuck in with a business and fully understand how it works as knowledge of Paid Search is only half the battle - you need to understand the product or service being advertised and the audience being targeted to run successful campaigns.