Georgia Tan

Meet Georgia

Georgia is a passionate SEO consultant specialising in Finance, B2B and eCommerce with nearly a decade of experience driving organic traffic growth and revenue for leading brands across international markets. She is Co-founder & Head of Search at Switch Key Digital, an integrated SEO, UX Design & CRO agency and one of the world’s first agencies dedicated to the next frontier of SEO, Search Experience Optimisation (SXO).

Her proven strategies prioritise user experience and ensuring customer journeys are optimised for engagement and satisfaction across the entire funnel. She helps businesses unlock explosive growth through a user-centric approach to SEO. This powerful approach combines SEO, UX and CRO to build brands that connect, engage and convert.

Switch Key Digital offers integrated SXO services from strategy to implementation, as well as tailoring to clients who need standalone assistance with their SEO, UX/UI Design or CRO.

Georgia also often shares her knowledge of SEO, content marketing and SXO as an internationally-recognised conference speaker. She has spoken at conferences including SEO Estonia, Chiang Mai SEO, World of Search, Sydney SEO Conference and Digital Marketers Australia.

Georgia is also passionate about supporting and building the Women in SEO community in APAC and has recently started her own Women in SEO meetup group in Sydney.

Outside of SXO, she enjoys spending time with her adorable Kelpie x American Staffy fur baby, exploring the world, venturing into the outdoors and indulging in a copious amount of green tea. She would like to write a novel one day.